Espot
Let the good times roll
Branding & Packaging
Created the branding and identity for Espot, an energy drink for adventure lovers, was one of the most exciting and challenging projects I’ve worked on. With the tagline “Let the Good Times Roll,” the goal was to create a drink that brings energy and excitement to every adventure.
THE INSPIRATION
I was inspired by my love for spontaneous adventures—the kind that make you feel alive. I wanted Espot to be the perfect companion for people who love chasing thrills and creating unforgettable memories.
THE IDEA
The name Espot came from the idea of energy and action—the “E” stands for energy, and “spot” represents the center of adventure. I decided to make the drink sugar-free to keep it light and healthy for everyone. The packaging is bold and fun, while the logo has a lightning bolt hidden in the “S” to symbolize power and excitement.
Cracking the perfect name was the toughest part of this project. I wanted something simple yet meaningful that captured the spirit of adventure and energy. After endless brainstorming, Espot finally hit the mark. This project reminded me how small details, like a name, can make all the difference in bringing a brand to life.
